Growing our Wellington Presence

Rationale is growing!

We have long had a presence in the capital, based out of our central Wellington offices on Woodward Street.

Recently, we have taken a more focussed approach to our work with Central Government and we’re building our capability in Wellington. A key step in this process has been welcoming Mark Frew on board as Rationale’s Wellington General Manager.


Mark joins Rationale after 15 years working in the Central Government space, most recently having spent five years at Te Manatu Whakahiato Ora - Ministry of Social Development (MSD).

During his time at MSD, Mark managed the development and delivery of the organisation's strategy Te Pae Tawhiti, including the establishment of Te Pae Tawhiti Transformation Programme. He also:

  • Led the first and successful agency baseline review between MSD and The Treasury.
  • Delivered Cabinet approved Strategic Assessment and Programme Business Case for Te Pae Tawhiti.
  • Managed large scale, successful Budget investment including multiple COVID funding packages.
  • Implemented new performance measurement, reporting and governance processes and systems.

Mark will be working closely with Managing Director, Edward Guy in our Wellington office and will be closely supported by the rest of the Rationale team based in Arrowtown and Dunedin.

Marks appointment comes at a time of increasing complexity and uncertainty across both central and local government, and he’s looking forward to getting stuck in.

“The public sector is becoming increasingly complex, with a growing need for integrated thinking, multi-skilled teams and an ability to bring people together to work towards a common goal.”

“I'm really excited to be joining Edward and the team at Rationale to lead their Wellington office. I'm lucky that I get to continue working on creating quality strategy and evidenced-based investment logic to make a difference to the lives of New Zealanders.”

“Rationale has a great team and a culture that is second to none. I’m stoked to be able to grow the Wellington team and continue to be a part of the Rationale story.”

Rationale has always attracted highly intelligent, driven employees and has a team with a wide range of technical skills including engineering, data analysis, investment management, strategy design, project management, communications and engagement, change management, GIS, and economics. Our team works hard, enjoys a challenge, and supports each other in all things inside and outside of the office.

Our focus is, and has always been, on improving places for people by helping organisations make great investment decisions. It’s about creating a better world by improving the places we live, work and play. Whether that place is a city, a town, a district, or a region, we bring the tools, skills, and confidence to navigate through the challenges that inevitably come with solving big problems or realising big aspirations.

You can find out more about the services Rationale offers here.

Rationale will be growing its presence in Wellington so we can continue to support our clients, and will be welcoming a number of new team members over the coming months – stay tuned!

In the meantime, if you want to hear more about what we’re doing in Wellington, or around the rest of the country, please drop us a line – we’re always keen for a chat.